Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information. Any type of information can be subjected to data analytics techniques to get insight that can be used to improve things. Data analytics relies on a variety of software tools including spreadsheets, data visualization, reporting tools, data mining programs, and open-source languages for the greatest data manipulation.ĭata analytics is a broad term that encompasses many diverse types of data analysis.Various approaches to data analytics include looking at what happened (descriptive analytics), why something happened (diagnostic analytics), what is going to happen (predictive analytics), or what should be done next (prescriptive analytics).The techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption.