Similarly Amazon targets the middle class & upper class people who have got hands on experience in the basic technology but don’t have time or prefer convenience over shopping from the physical outlets.īCG Matrix in the Marketing strategy of Amazon – Amazon’s micro-level segmentation targets each customer individually, allowing the company to convert visitors into long-term, high-value customers.Į-commerce segmentation often involves creating personas who will buy in a certain way & certain products. Amazon’s segmentation is based on actual purchase behaviour: not what people might have expressed interest in, but what they actually did. Segmentation, targeting, positioning in the Marketing strategy of AmazonĮ-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Customer analysis in the Marketing strategy of Amazon.Competitive analysis in the Marketing strategy of Amazon.Brand equity in the Marketing strategy of Amazon.Distribution strategy in the Marketing strategy of Amazon –.BCG Matrix in the Marketing strategy of Amazon –.Competitive advantage in the Marketing strategy of Amazon.Segmentation, targeting, positioning in the Marketing strategy of Amazon.